Terra Technology


The Trouble With New Products
October 26, 2015 | CSCMP’s Supply Chain Quarterly
Companies increasingly are focusing on innovation as a driver of growth. But innovation—especially in the form of new products—often comes at a cost.

The True Cost of a Long Tail
October 13, 2015
How long is your product tail? If you are not directly involved in measuring it, the answer may surprise you.

The Rate of Adoption of New Technologies is Much Slower Than Industry Requires
September 28, 2015 | Food Production Daily
Terra Technology’s Forecasting Benchmark Study reveals European networks are considerably more complex and harder to forecast than those in North America.

Retailers Overlook Supply Chain Impact in Search for Product Innovations
September 22, 2015 | The Wall Street Journal
Terra Technology’s 2015 Forecasting Benchmark Study shows the number of new products on shelves has soared by 32% since 2010 while overall sales of surveyed companies has expanded only 4%.

Demand Sensing Gets Its Day in the Sun
July 16, 2015 | Food Logistics
Terra Technology’s invention of demand sensing 13 years ago fundamentally disrupted traditional planning systems with “advanced pattern recognition algorithms to sort through masses of real-time data, understand what is predictive and create the best picture of demand for every item at every location."