Why Demand Sensing Now?

Procter & Gambler

"In the current economic climate - with ever increasing volatility in demand - it is crucial to extend the supply chain visibility as close to our customers as possible. Speed today is of the essence. Only those companies that can respond quickly to customer and consumer needs will stay ahead. Terra's software provides P&G the ability to stay ahead of shifts in consumer demand."

Nils Mueller
Global IDF Initiative Manager
Procter & Gamble

Profitable growth in volatile markets requires an agile demand-driven supply chain that can quickly react to shifts in market conditions and support capturing growth opportunities. Smart supply chains that use new mathematics to sense demand allow manufacturers to navigate volatile markets and provide strategic competitive advantages in the following areas:

  • Customer service and on-shelf availability
  • Working capital and inventory
  • Cash conversion cycle
  • Distribution costs

The Terra Promise

A strong demand-driven supply chain starts with forecasts that are accurate, current and consistent. Accurate to support good business decisions, current in that they reflect the latest information available and consistent with all observed demand signals. Accurate. Current. Consistent. That's the Terra promise.