Press Releases

Ventura Foods Selects Terra Technology to Lower Forecast Error

February 18, 2004

Terra's Real-Time Forecasting solution stabilizes manufacturing schedules across Ventura's 12 plants

Ridgefield, CT – February 23, 2004 Terra Technology, the leading provider of Real–Time Forecasting solutions, today announced that Ventura Foods, LLC, a leading manufacturer of edible oils, shortenings, dressings, margarines, sauces, and flavor bases, has selected Terra's Real–Time Forecasting solution to improve the accuracy of its demand plans on a daily basis.

Ventura Foods Director of Logistics, Wayne Olson, said, "Terra's Real–Time Forecasting solution holds significant promise for Ventura Foods since our planning and deployment plans are very much aligned with our customer's need for short lead times and fast response. With Real–Time Forecasting, we will be able to improve inventory visibility throughout the supply chain and increase our customer service levels at the same time."

Ventura will use Terra's Real–Time Forecasting solution to create accurate daily forecasts to help manage volatile demand. Patent–pending forecasting techniques will stabilize manufacturing schedules, improve equipment utilization, and synchronize the movement of product across Ventura's 12 plants and direct to customers. Implementation of Real–Time Forecasting will enable Ventura to improve customer service levels, optimize procurement, and increase inventory visibility throughout the supply chain.

"As a leader in their industry sector, Ventura is challenged with balancing volatile customer demand with daily fluctuations in edible oil prices," said Robert Byrne, President of Terra Technology. "We are pleased to provide a solution that will help them more effectively manage this process, while delivering better results to their customers and shareholders alike."

About Ventura Foods

Ventura Foods was founded in 1919 in the country's richest growing regions. Over the years, it has evolved, and now specializes in edible oils, shortenings, dressings, margarine, sauces, and flavor bases. Ventura Foods has developed efficiencies and economies of scale that provide customers with products, services and programs that enhance and grow their sales. With twelve plants located around the country, Ventura is committed to delivering high quality products at competitive prices.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Three of the five largest consumer packaged goods companies, and some of the world's best-known brands, rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call 203-847-4007 x111.