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Unilever’s Global Effort to Become More Demand Driven

Consumer Goods Technology

October 6, 2010

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With 400 brands spanning 14 categories of home, personal care and food products, Unilever is one of the world's largest consumer products goods companies. While major consumer packaged goods companies tend to focus on either food or personal care, Unilever has large operations in both areas, which create different supply chain challenges.