Unilever

On any given day, two billion people use Unilever products to look good, feel good and get more out of life. Consumers worldwide buy 170 billion Unilever products each year in more than 180 countries. Worldwide turnover in 2010 was €44.3 billion. Unilever operates in 11 product areas and are global leaders in seven of them, including skin care, deodorant, ice cream and beverage. The company has more than 400 brands, 12 of which generate sales in excess of €1 billion a year. Many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through handwashing with soap, and Dove’s campaign for real beauty. In the 2011 Gartner Top 25, Unilever’s supply chain was ranked number 1 in Europe and 15th globally.

"Unilever standardised on Terra Technology's Demand Sensing and Inventory Optimization solutions to improve market responsiveness and decrease costs. As the global economy continues to be volatile and consumer spending remains unsteady, consumer products companies must accurately predict sales to decrease costs and maintain profits. Improving forecast accuracy and inventory planning helps Unilever meet consumer demand for products without carrying excess inventory."

Gary Calveley
Group Vice President of Customer Service Excellence
Unilever

"Unilever selected Terra Technology's Demand Sensing to gain supply chain visibility and improve manufacturing planning. In these volatile times, it is important to respond quickly to shifts in consumer preferences and control costs. Improving forecast accuracy enables Unilever to produce the right product mix, decrease costs and better serve our customers."

Doug Sloan
Director, Supply Chain Operations
Unilever U.S.