Press Releases

Terra Technology Wins Supply Chain Team of the Year Award with Procter & Gamble

July 20, 2010

Companies recognized for teamwork and collaboration to achieve supply chain excellence.

Terra Technology (www.terratechnology.com ), the most-trusted provider of innovative supply chain solutions for consumer products companies, today announced that together with Procter & Gamble, they won the European Supply Chain Distinction Award for the Supply Chain Team of the Year. The award was presented to Robert Byrne, CEO of Terra Technology, and Nils Mueller, Intelligent Daily Forecasting Initiative Manager for P&G, at an awards ceremony on June 8, 2010 at the Clarion Congress Hotel in Prague.

The European Supply Chain Distinction Awards publicly acknowledge organizations that demonstrate best practices and excellence in supply chain. Nominees have independently been chosen following thorough evaluation by a judging panel on the basis of their success in driving logistical excellence and delivering supply chain innovation.

Robert Byrne, CEO, Terra Technology, said, "We're honored to work with P&G, who has one of the most respected supply chains in the world. Terra’s solutions enable P&G, along with other customers, to analyze retailer and consumer data to more accurately predict demand, improve service levels and decrease safety stock. This award acknowledges the tremendous benefits MDS provides to consumer products companies in Europe and Asia.” 

Nils Mueller, Intelligent Daily Forecasting Initiative Manager, P&G, said, “Terra’s solutions have helped P&G gain visibility into consumer behavior, enabling us to increase responsiveness while decreasing inventory. We are very honored to have received this prestigious award and see this as a great reflection of the strong teamwork between P&G and Terra Technology.”

Internal collaboration is just as critical as external collaboration when delivering an innovative, speedy and responsive supply chain. This prestigious award recognizes the importance of teamwork within the business for long-term supply chain success. The winning team for this category illustrates how it overcame a significant challenge through internal collaboration and communication, working as a cohesive, effective unit to mitigate risks, overcome obstacles and deliver tangible results for the business.

About Terra Technology

Terra Technology is the most trusted provider of innovative supply chain solutions for consumer products companies. Terra Technology’s solutions use better mathematics and downstream data like POS to improve supply chain performance, reducing forecast error up to 50% and inventory up to 20%. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world’s largest consumer packaged goods companies use Terra Technology, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x111.