Press Releases

Terra Technology Unveils Demand Sensing 4.0

May 11, 2010

New enhancements enable consumer products companies to respond more quickly to supply chain surprises

Norwalk, Conn., May 11, 2010 – Terra Technology (www.terratechnology.com), the most-trusted provider of innovative supply chain solutions for consumer products companies, today announced the immediate availability of Demand Sensing 4.0 (DS 4.0). This latest release of the award winning software improves consumer products companies ability to respond to supply chain surprises, proactively predicting shifts in demand due to weather or other unforeseen events like the H1N1 virus. New product features also provide finer analysis of historic results and increased forecast accuracy for new and seasonal products.

Lora Cecere, partner, Altimeter Group and author of the enterprise software blog “Supply Chain Shaman,” recently wrote, “While most of the supply chain risk management plans focus on the management of the supply chain through periods of volatility, there is very little writing on navigating a supply chain through a period of surprise. Supply chain risk in a period of surprise is VERY different than management of the supply chain through volatility…When a surprise happens, the need for the immediacy of data increases.”

Robert F. Byrne, president and CEO of Terra Technology, said, "We are committed to providing the most accurate forecasts possible under all circumstances, either planned or unplanned. New product introductions, changes in packaging to meet sustainability guidelines, and disruptions due to weather and natural events are a reality for global consumer products companies. DS 4.0 makes forecasting more accurate under all of these circumstances.”

Demand Sensing’s new features improve the manufacturer’s ability to respond to supply chain surprises, new product introductions, volatility and unexpected shifts in consumer demand. New enhancements include:

  • Ability to react swiftly to surprising events
  • Earlier recognition of promotions and new items
  • Improved forecasts for longer time horizons
  • More robust forecasts for seasonality and trending 

Terra's Demand Sensing software analyzes daily demand signals by applying advanced mathematics to downstream data and decreasing shipment forecast error by up to 50 percent. More accurate forecasts enable better planning, lower inventory and manufacturing costs, and improved service levels.

About Terra Technology

Terra Technology is the most trusted provider of innovative supply chain solutions for consumer products companies. Terra Technology’s solutions use better mathematics and downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world’s largest consumer packaged goods companies, with the world’s most popular brands, use Terra Technology, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x111.