Press Releases

Terra Technology Signs Agreement with General Mills to License Demand Sensing and Transportation Forecasting Solutions

January 31, 2011

Software enables General Mills to improve short term forecast accuracy and decrease transportation costs.

Norwalk, Conn., Jan. 31, 2011 – Terra Technology (www.terratechnology.com), the most trusted provider of innovative supply chain solutions for consumer products companies, today announced that General Mills (NYSE: GIS) has selected Terra's Demand Sensing and Transportation Forecasting software to improve short term weekly forecast accuracy and improve transportation planning.

Robert F. Byrne, president and CEO of Terra Technology, said, "Terra’s solutions improve forecasting and transportation planning by applying better math to daily supply chain information, including shipments, orders, point of sale (POS) and inventory held throughout the supply chain. By analyzing daily streams of data, the software provides a more accurate prediction of demand, decreasing inventory and improving transportation planning."

Terra's Demand Sensing software analyzes daily demand signals, applying advanced mathematics to downstream data and decreasing forecast error by up to 50 percent. More accurate forecasts enable better planning, lower inventory and manufacturing costs, and improve service levels. Terra’s Transportation Forecasting more accurately predicts where shipments are needed, reducing spot shipments and decreasing transportation costs.

About Terra Technology

Terra Technology is the most trusted provider of innovative supply chain solutions for consumer products companies. Terra Technology’s solutions use better mathematics and downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world’s largest consumer packaged goods companies use Terra Technology, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, General Mills, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x124.