Press Releases

Terra Technology's Transportation Forecasting Helps Kraft Foods Improve Transportation Efficiency

January 31, 2011

Solution improves collaboration and synchronizes transportation planning with sales and operations planning to improve efficiency and decrease costs.

Norwalk, Conn., January 31, 2011 – Terra Technology (www.terratechnology.com ), the most trusted provider of innovative supply chain solutions for consumer products companies, today announced that Kraft Foods (NYSE: KFT), the world’s second largest food company, is implementing Terra’s Transportation Forecasting solution in North America. Transportation Forecasting provides transportation and warehouse planners with forecasts and promotions by lane, mode, temperature, class and carrier, which are synchronized with the corporate demand plan. With Transportation Forecasting, Kraft Foods gains the visibility necessary to proactively manage shipping capacity and costs.

“Terra Technology’s Transportation Forecasting will help us better anticipate customer demand and trends,” said Mike Cole, Senior Director of North America Transportation at Kraft Foods. “And Transportation Forecasting will provide a great opportunity for us to work with our carriers and customers, improving efficiency for everyone.”

Historically, logistics planners have had to rely on informal communication of promotions, manual estimates of seasonal demand, and shifts in lane volume due to changes in manufacturing. With Transportation Forecasting, plans are visible weeks in advance, creating the opportunity to reserve capacity as needed rather than waiting until orders arrive and paying a premium for freight. By synchronizing with sales and operations planning (S&OP), Logistics is now aligned with Kraft’s Supply Chain and Manufacturing Departments through the use of a common operational demand signal.

According to Robert F. Byrne, CEO, Terra Technology, “It is time to provide transportation and warehouse analysts the same visibility and tools that are used for finished goods. Transportation is one of the key areas that manufacturers are looking to for cost savings and sustainability wins and it is the next major opportunity for manufacturers to improve efficiency. With capacity tightening and the market picking up, this is an excellent time to start proactively planning.”

About Terra Technology

Terra Technology is the most trusted provider of innovative supply chain solutions for consumer products companies. Terra Technology’s solutions use better mathematics and downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world’s largest consumer packaged goods companies use Terra Technology, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x124.