Procter & Gamble
With total revenues of $82 billion in 2011 from 180 countries and operations in 80 countries, P&G is the largest packaged goods company in the world. Four billion times a day, P&G brands touch the lives of people around the world. Driven by passionate people and a common purpose, P&G brings beloved brands to consumers around the world—including 50 Leadership Brands that are among the world’s most well known household names, each generating over $1 billion in annual sales. Key business units include Beauty & Grooming, Household Care and Health & Well-being. P&G’s supply chain is consistently recognized as one of the world’s best and ranked third in the Gartner Top 25 in 2011.
P&G have has deployed Terra’s Demand Sensing to roughly 75% of its global business and have also selected Multi-Enterprise Demand Sensing, Inventory Optimization and Transportation Forecasting solutions.
"With a rollout to key businesses globally, we expect to increase cash flow by more than $100 million. In addition, we are seeing productivity opportunities, as time spent adjusting short-term forecasts and time spent setting inventory targets has decreased."
"In the current economic climate - with ever increasing volatility in demand - it is crucial to extend the supply chain visibility as close to our customers as possible. Speed today is of the essence. Only those companies that can respond quickly to customer and consumer needs will stay ahead. Terra's software provides P&G the ability to stay ahead of shifts in consumer demand."
"Terra's solutions have helped P&G gain visibility into consumer behavior, enabling us to increase responsiveness while decreasing inventory."


