Press Releases

Procter & Gamble Signs License for Terra Technology's Multi-Enterprise Demand Sensing Solution

March 2, 2009

Software enables consumer products leader to use POS to facilitate end-to-end planning and further improve forecast accuracy

Norwalk, Conn., March 2, 2009 – Terra Technology (www.terratechnology.com), the most-trusted provider of demand sensing and inventory optimization software for consumer products companies, today announced that The Procter & Gamble Company (NYSE: PG), manufacturer of one of the strongest portfolios of consumer products in the world, has selected Terra's Multi-Enterprise Demand Sensing (MDS) solution to further improve forecast accuracy and demand visibility. In a recent model, the software reduced forecast error by more than 50 percent in certain categories for forecasts three weeks out or less.

Dick Clark, associate director, demand planning for Procter & Gamble, said, "Procter & Gamble selected Terra Technology's Multi-Enterprise Demand Sensing to analyze the tremendous amount of daily demand information available from key retailers and create a single, more accurate forecast. MDS analyzes POS, channel inventory and retailer forecasts to determine what information is relevant and creates a significantly more accurate forecast for P&G."

Robert F. Byrne, president and CEO of Terra Technology, said, "Procter & Gamble is the consumer products supply chain leader and continues to adopt new technologies to improve both efficiency and service to retailers and consumers. By implementing Multi-Enterprise Demand Sensing, P&G will significantly improve short term forecast accuracy."

Multi-Enterprise Demand Sensing reconciles daily demand signals from all echelons in the supply chain including Point-of-Sale data, retailer warehouse and outlet inventory, and retailer forecasts. MDS uses pattern recognition mathematics to decipher which information is predictive. Procter & Gamble modeled the software in several businesses.

About Terra Technology

Terra Technology is the most-trusted provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world’s best-known brands and three of the five largest consumer packaged goods companies rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call 203-847-4007 x111.