Predicts 2012: Demand Sensing Will Be Key to Success
Predicts 2012: Demand Sensing Will Be Key to Success and Growth in Consumer Goods Manufacturing
Gartner, Inc.
Analysts: Don Scheibenreif, Dale Hagemeyer, Steve Steutermann
Reference ID: G00225616
November 16, 2011
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Consumer goods companies will continue to face an uncertain demand environment in 2012 as economic realities have changed consumer buying patterns. CIOs and business leaders need to recognize the opportunities to leverage new technologies to target and reach the ever-elusive consumer and shopper.