News

New forecasting study released on leading consumer packaged goods industry

by Patrick Burnson

Supply Chain Management Review

July 22, 2011

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A new report produced by Terra Technology identifies forecasting trends based on activity from one third of the North American Consumer Packaged Goods (CPG) market. It also includes insights about performance during promotions and new product introductions.

The Terra Technology 2011 Forecasting Benchmark Study, which spans the 2009-2010 period, encompasses more than 7 billion physical cases that represent more than $200 billion in sales from nine leading multinational consumer products companies.