Kraft Foods Partners With Leading Retailers
Kraft Foods Partners With Leading Retailers to Improve Trade Promotion Effectiveness and On-Shelf Availability
Gartner, Inc.
Analyst: Steven Steutermann
Reference ID: G00209534
January 13, 2011
Kraft Foods, a leader in downstream data, partners with retailers to improve trade promotion effectiveness, using store-level, point-of-sale data.
“Downstream data is a catalyst for trading partner collaboration and enhanced trade promotion effectiveness. Leading companies are finding expanded uses of downstream data, moving beyond traditional sales targeting and category management to supply chain applications.”