News

It's Time to Shift from Reacting to Planning

by Robert F. Byrne

Industry Week

June 20, 2011

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Companies using transportation as a competitive advantage are breaking the cycle of "wait and react" and have shifted to proactively planning future shipping needs. They are using transportation forecasting software to forecast freight demands much the way manufacturing uses demand planning software to forecast demand. Transportation forecasting provides shippers with accurate daily transportation forecasts by lane, mode, class and carrier. These forecasts are available well in advance of orders and are synchronized with S&OP to make sure the entire enterprise executes on the same demand plan.