General Mills

Around the world, consumers turn to General Mills for breakfast, lunch and dinner – and for snacks throughout the day.

General Mills’ brands are known around the world for quality, beginning with Gold Medal flour in 1880, which to this day remains the No. 1 selling flour in the United States. Several other brands also occupy the No. 1 or No. 2 market positions – from Pillsbury refrigerated dough to Green Giant frozen vegetables, and from Cheerios cereal to Betty Crocker dessert mixes. General Mills is one of the largest food companies in the world, marketing in more than 100 countries on six continents. About half of the company’s 35,000 employees work outside the United States.

Demand Sensing and Transportation Forecasting
General Mills selected Terra's Demand Sensing and Transportation Forecasting software to improve short term weekly forecast accuracy and improve transportation planning.