Supply Chain Advisory: Pattern-Based Strategy Overview

Gartner, Inc.

Analyst: Kevin Sterneckert
Reference ID: G00223697
November 11, 2011

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Pattern-Based Strategies reveal relationships and trends in demand to enable and improve profitable demand shaping. Supply chain leaders can use this overview to proactively seek, model, adapt and innovate in response to changes in patterns related to people, processes and information.

“Optimally sensing, translating, shaping and responding to customer demand helps to create a demand-driven company that enables efficiency, agility and innovation. Our research shows that demand-driven companies perform better and that organizations that consider all sources of demand insights are likely to demonstrate more competitive results.”