Ventura Foods Pilots Real-Time Forecasting

RIDGEFIELD, CT – October 15, 2003
Terra Technology, the leading provider of Real-Time Forecasting (RTF) solutions, announced today that Ventura Foods is starting a pilot of their High Definition Demand™ product. This innovative software is complementary to existing demand planning solutions and is able to cut short-term forecast error dramatically for CPG companies.

"Terra’s Real-Time Forecasting solution is particularly attractive for Ventura since we have short lead times and erratic demand” said Wayne Olson, Director of Logistics. “We are particularly interested in finding ways to improve both the stability of our manufacturing schedules and deployment accuracy.”

Terra requires companies to engage in a “no-risk pilot” before they can purchase RTF. The value of doing a pilot is both risk mitigation and proof of concept prior to investing in a full implementation. “A pilot is a no-risk insurance policy with nothing to lose and everything to gain,” said Robert F. Byrne, President of Terra Technology. “Once our clients pilot Real-Time Forecasting and see their forecast error cut in half, the enthusiasm for moving forward is overwhelming. “Seeing is believing,” adds Byrne.