Terra Technology Honored for Achievements in Supply Chain and Manufacturing

Company wins multiple industry awards for leadership and its Multi-Enterprise Demand Sensing and Inventory Optimization Solutions

Norwalk, Conn., May 21, 2008 – Terra Technology (www.terratechnology.com), the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that the company has been recognized as one of the 25 Hottest Companies of 2008 by START-IT magazine and one of the top IT providers by Inbound Logistics. Terra’s president and CEO, Robert F. Byrne, was also recently named a Provider Pro to Know by Supply & Demand Chain Executive magazine.

The START-IT Hottest Companies Awards honor software and technology providers who target the manufacturing industry and have developed innovative applications or products. "The companies who have been named 'hot' this year are among the leading-edge technology providers within manufacturing. These innovative companies are driving manufacturing solutions into the next generation," said Peggy Smedley, editorial director of START-IT. "As the manufacturing industry evolves, so must the technology companies that provide solutions to advanced manufacturers. The 25 winning companies this year are having a great impact on the manufacturing space as they strive to provide the most complete, innovative technology possible to their customers."

Inbound Logistics' annual Top 100 Logistics IT Providers list presents an in-depth resource of best-in-class technology services providers – all in an effort to provide business logistics managers with a better road map for finding partners that meet their specific needs. Supply & Demand Chain Executive identifies leaders from supply chain solution providers who are helping their clients build their 21st century supply chains.

"We are honored and pleased with the award recognition that Terra continues to receive within the supply chain and manufacturing industries," said Robert F. Byrne, president and CEO of Terra Technology. "This recognition is a testament to the commitment of our team and highlights the benefits our clients receive from implementing Multi-Enterprise Demand Sensing and Inventory Optimization solutions."

Terra's software solutions apply pattern recognition mathematics to daily streams of data, including POS, channel inventory and shipping history, to generate a more accurate prediction of future demand. Forecast error typically drops by 50 percent and inventory targets decrease by more than 20 percent.