Terra Technology Unveils Multi-Enterprise Demand Sensing Application

New addition to company's award-winning solution set incorporates POS, channel data and retailer forecasts into demand planning process

Norwalk, Conn., March 18, 2008 – Terra Technology (www.terratechnology.com), the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced the immediate availability of Multi-Enterprise Demand Sensing (MDS). This newest addition to Terra's demand sensing product portfolio decreases forecast error by an additional 20 percent or more by incorporating demand signals from throughout the supply chain including Point-of-Sale data, channel inventory and retailer forecasts.

"End-to-end planning requires end-to-end forecasting, intelligently reconciling multiple daily demand signals from all echelons of the supply chain," said Robert F. Byrne, president and CEO of Terra Technology. "Manufacturers with promoted or seasonal products cannot rely on scanner data alone to understand what drives demand, since yesterday's sales will not be the best indication of tomorrow's demand. Multi-Enterprise Demand Sensing applies new signal detection and pattern recognition techniques to daily streams of data to create more accurate end-to-end planning."

Key Features of Multi-Enterprise Demand Sensing

Uses POS data in a structured, automatic way to improve forecast accuracy
Analyzes retailer order patterns and the impact of channel inventory
Determines an optimal forecast by taking into account demand signals from all supply chain participants
"Touchless" approach delivers benefits with minimal user interaction, enabling automated forecast management

Multi-Enterprise Demand Sensing improves forecast accuracy by applying better mathematics to combine multiple streams of daily channel data. When consumer products companies implement MDS, forecast accuracy increases, customer service improves, planners are more productive and sales revenue and profitability increase.

To learn more, please contact Terra by phone at 203-847-4007 or visit www.terratechnology.com.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods companies. Terra's solutions incorporate demand signals from throughout the supply chain including retailer data, reducing forecast error by up to 50 percent and inventory up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Terra's customers include Campbell Soup, Procter & Gamble and Ventura Foods. For more information, please visit www.terratechnology.com or call 203-847-4007 x111.