Terra Technology Launches High Definition Demand™ SolutionTransforming Fuzzy Forecasts into High Definition DemandNorwalk, CT, October 22, 2002 – Today at the 2002 Consumer Goods Information Technology Conference, Terra Technology, LLC unveiled their High Definition Demand (HDD™) solution which improves demand and supply execution. The HDD solution improves the translation of planning-level forecasts into execution-level demand to drive manufacturing and distribution more efficiently. Current systems provide good results for long-range planning, but discrepancies between forecasts and orders result in considerable inaccuracy or fuzziness. As a consequence of this demand uncertainty, companies carry excess inventory, miss orders, have too many schedule changes and incur unnecessary manufacturing and distribution costs. HDD offers a clear picture of near-term demand through advanced mathematical pattern recognition, allowing a significant reduction of inventory investment, higher levels of customer service, reduced costs and smoother operations. HDD can reduce near-term demand error by as much as 70% compared to conventional approaches, and it works with your existing demand planning and DRP systems. “The focus of Terra Technology is creating operational excellence in our clients’ supply chains,” states Robert Byrne, President and Founder, Terra Technology. “Too many planning solutions produce recommendations that are unrealistic and hence get ignored because they don’t incorporate important information about your business. Although existing software packages provide reasonable estimates of demand, they do not provide the most accurate estimate. Business reality is complex; simple arithmetic cannot provide the solutions customers want. With the current squeeze on margins and focus on having to do more with less, a more accurate estimate of future demand is the key to better performance.” “Campbell Soup has worked with Terra and they have clearly demonstrated the benefits of High Definition Demand”, said Michael J. Mastroianni, Vice President of Manufacturing, Campbell Soup Company. “Without giving out competitive information, we believe that we can effect significant change in our investment levels and costs with HDD.”About Terra Technology
Terra Technology helps companies lower operating costs, improve customer service and create better asset utilization through the employment of superior solutions for demand and supply chain management. The company's unique solutions address critical business challenges not addressed by other vendors. Terra Technology’s clients include industry leaders such as the Campbell Soup Company, Georgia-Pacific and McCain Foods. For more information, go to http://www.terratechnology.com. Contact: |
