November 20, 2006 – Terra Technology, a provider of real-time forecasting and inventory optimization solutions, recently announced that the Procter & Gamble Company (P&G) has selected Terra's Real-Time Forecasting solution globally after an initial rollout in Europe. This alert examines the impact of this decision on Terra Technology and the demand management market in general.

P&G Selects Terra Technology for Global Rollout: Is This the Turning Point for Real-Time Forecasting?

October 19, 2006 – Increasingly fewer clients are forecasting monthly, and rules-based consumption is being changed to demand sensing logic based upon downstream data sensing. Demand-shaping cannot be managed through rules-based consumption. In the absence of this functionality, many CP clients are turning to Terra Technology. Terra is an early leader in demand sensing and improving short-term forecasting.

APS Needs To Meet Today's Requirements for the Consumer Products Industry

July 26, 2006 –Demand Profiling A weekly or daily forecasting process that analyzes demand variation by customer and product, demand profiling replaces rules-based demand consumption logic in Stage 3 of the DDSN model. This output, which is used in determining finished goods safety stock levels, refines the demand response of supply during the order consumption period. Terra Technology is an early leader in this area.

S&OP in Consumer Products: Answers to the Seven Most Common Questions

May 15, 2006 – Terra Technology Unveils Inventory Optimization Solution

May 11, 2006 – The Democracy Movement in Demand Management - It's not Forecasting Ñ it's Demand Management

February 1, 2006 – A leader in this space is Terra Technology, which has landed several significant CPG brand companies such as Campbell Soup Company. These firms have seen significant reductions of safety stock, and at the same time have improved delivery performance with the retailers!

Demand Management Technology Evaluation