40 CPG Companies Explore Real–Time ForecastingRIDGEFIELD, CT. – August 25, 2003 – Terra Technology, the leading provider of Real–Time Forecasting solutions, announced today that more than 40 multi-national consumer goods companies have committed to initial meetings in 2003. Their revolutionary new tool works with existing forecasting systems to reduce near–term forecast error by up to 60%, resulting in savings of million dollars a year for the typical CPG company. "We are excited about the overwhelming industry response that has been generated about our Real–Time Forecasting solution," said Robert Byrne, President of Terra Technology. "Companies are looking for new ways to save millions of dollars a year and as a result we are booking introductory appointments months in advance with senior supply chain executives at some of the largest and most influential CPG companies in the world," adds Byrne. Upon successful completion of the first pilot last fall with a large CPG company, Terra launched the paradigm–shifting forecasting solution and has received convincing industry analyst exposure and compelling press coverage; including recognition as being one of the top "20 Companies on the Move" in the Consumer Goods Technology magazine "Best of Breed" issue. "The rapid acceptance and interest in our solution has been amazing, yet very understandable," said Robert Byrne, President of Terra Technology. "CPG companies have lived with high levels of forecast error for years. The opportunity to cut that dramatically without replacing your existing demand planning system has been very well received." For more information contact: |
