Procter & Gamble Wins 2009 Supply Chain Distinction Award for Implementation of Terra Technology's Demand Sensing
The Procter & Gamble Company has won the Supply Chain Distinction Award in the 'Operational Excellence' category for their global implementation of Terra Technology's Demand Sensing (DS).

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Terra Technology Provides Kraft Foods with Demand Sensing Solution to Decrease Short-term Forecast Error by 40 Percent
"Kraft selected Terra Technology's Demand Sensing as part of our Advanced Demand Forecasting initiative in order to gain greater supply chain visibility and create an actionable response to daily demand information."

Agnes Feliciano
Vice President, Customer Service and Fulfillment, Kraft Foods

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Consumer Goods Technology - 2009 Visionaries
Nils Mueller has revolutionized the way that the company is able to forecast shipments using Demand Sensing from Terra Technology.

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Terra Technology Opens UK Office
Bracknell office in the UK's 'Silicon Valley' supports increased adoption of demand sensing and inventory optimization solutions in Europe and Asia.

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Four Demand-Planning Technologies Worth a Look
by Lora Cecere, AMR Research

Demand error is increasing. Worse yet, since it has a tight correlation with supply chain costs and customer service, those will be on the rise as well.

If changes in market conditions are the driver of your forecast error, consider investigating Terra Technology’s Multi-Enterprise Demand Sensing (MDS) product. Procter & Gamble believes it can gain another 50% improvement in accuracy at the distribution center level, based on early pilots using MDS.

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Additional articles by Lora Cecere >>



Unilever Selects Terra Technology’s Demand Sensing Solution to Improve Supply Chain Visibility and Manufacturing Planning
Unilever, one of the world's leading food, home and personal care product companies, has selected Terra's Demand Sensing (DS) solution to improve customer service and supply chain efficiency.

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Procter & Gamble Selects Terra's Multi-Enterprise Demand Sensing
Procter & Gamble selected Multi-Enterprise Demand Sensing to analyze POS and channel inventory and retailer forecasts to create a significantly more accurate forecast for P&G.

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Video Presentation:
Daily Forecasting Tool Helps Procter & Gamble Improve Service, Reduce Inventory

David Mills, Associate Director, Global Business Planning, Procter & Gamble, discusses how Procter & Gamble is using Intelligent Daily Forecasting to improve product delivery to retail customers and product availability to end consumers.

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CGT - The State of Supply Chain Planning
Terra Technology CEO offers thought leadership for consumer goods (CG) manufacturers that are trying to best navigate the challenges of today’s economy while tackling initiatives in demand planning, downstream data, collaboration, and sales and operations planning (S&OP).

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Terra 2009 User Conference Wrap-Up

"The best day and a half I have spent in a while."
2009 User Conference Attendee

The Terra Technology 2009 User Conference was a resounding success by all measures: double the projected attendance, informative presentations, sharing of best practices between companies and overwhelmingly positive attendee feedback. The group explored challenges to implementing demand sensing in a complex manufacturing environment, and what it means to take demand sensing to the multi-enterprise level. Check back here for information on the Terra Technology 2010 Demand Sensing Conference.



Terra Technology Garners Another Top 5 Ranking in Supply Chain Planning
Consumer Goods Technology magazine's poll of executives ranked Terra fifth overall in supply chain planning solutions and services for the third year in a row. This also marks Terra's sixth consecutive appearance in the annual CGT Best-in-Class issue.

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Terra Technology Provides Kraft Foods with Demand Sensing Solution to Decrease Short-Term Forecast Error by 40 Percent
Kraft Deploys Terra Technology's Demand Sensing
Terra Technology Provides Kraft Foods with Demand Sensing Solution
Terra Technology Provides Kraft Foods with Demand Sensing Solution
VANTAGE POINT: All Bets are Off in a Recession
Unilever Using Demand Sensing To Streamline Supply Chain
Reigniting the Fire:
Why Is VMI Hot Again?
The State of Supply Chain Planning
Unilever Selects Terra Technology's Demand Sensing Solution to Improve Supply Chain Visibility and Manufacturing Planning
Unilever Selects Demand Sensing Solution to Improve Supply Chain Visibility, Manufacturing Planning
Procter & Gamble Taps Multi-Enterprise Demand Sensing Solution to Improve Forecasting
Procter & Gamble Signs License for Terra Technology's Multi-Enterprise Demand Sensing Solution
Procter & Gamble Signs License for Terra Technology's Multi-Enterprise Demand Sensing Solution
Terra Technology User Conference to Feature Keynote Addresses by Procter & Gamble and AMR Research Industry Leaders
Five International Firms Join University Think Tanks
How Do I Improve Demand Sensing?
Recognizing Demand Forecasting Success
Food Logistics Names Terra Technology to Prestigious FL 100 for Fourth Consecutive Year
When It Comes to the Crunch, It Makes Sense to Go Green
What Is Demand Sensing? Why Does It Matter?
Inventory Optimization: Creating a Green Supply Chain
Terra Technology Named One of Global Logistics & Supply Chain Strategies 100 Great Supply Chain Partners
Green Initiatives
Terra Technology Opens New European Office
Going Green Through Better Math
START-IT Magazine Names Terra Technology One of the Hottest Companies of 2008
Is Your CP Organization Ready for Rising Demand Variability?