Terra Technology, the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that the company has opened an office in Madrid, Spain to manage global interest in its solutions. Terra's new office will help support growth in Europe and Asia.

Paul Conyngham, general manager, will head the office which will include sales, consulting and marketing. The company selected Madrid because of its proximity to many consumer products companies, including Terra's largest clients such as Procter & Gamble, ease of travel throughout Europe and its pleasant climate.

Robert F. Byrne, president and CEO of Terra Technology, said, "This is an exciting time for Terra as we're expanding into Europe. In the last year we have doubled the number of employees and increased sales by 300 percent, including projects in Europe and South America. Our new office in Madrid positions us well to continue this growth by supporting our rapidly growing customer base around the world."

Terra's software solutions apply pattern recognition mathematics to daily streams of data, including POS, channel inventory and shipping history, to generate a more accurate prediction of future demand. Forecast error drops as much as 50 percent and inventory targets decrease by up to 20 percent.

The address of Terra's new office is:
Terra Technology
Edificio Francia, 1a planta
San Fernando Business Park,
San Fernando de Henares
28830
Madrid, Spain
+34 916 000 580
paul.conyngham@terratechnology.com


About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods companies. Terra's solutions incorporate demand signals from throughout the supply chain including retailer data, reducing forecast error by up to 50 percent and inventory up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Terra's customers include Campbell Soup, Procter & Gamble, The J.M. Smucker Company and Ventura Foods. For more information, please visit www.terratechnology.com or call 203-847-4007 x111.