Ventura Foods has increased near–term forecast accuracy by 60% since implementing Terra’s Demand Sensing software in November 2004. Ventura implemented Demand Sensing to decrease forecast error, lower inventory levels, and manage transportation costs more efficiently. Ventura Foods is a leading supplier of edible oils, margarine, shortenings, dressings, and flavor bases in the food industry. "We implemented Terra’s Demand Sensing solution to reduce forecast error and improve demand visibility. Decreasing forecast error is particularly important at Ventura foods because accurate forecasting yields lower inventory holdings and decreased transportation costs. When forecast error is high, we are forced to expedite shipments, and expedited shipping costs can be as much as two and one–half times higher than normal transportation costs. Therefore, improving forecast accuracy provides significant cost savings for Ventura Foods." Larry Felhauer |
