News

Daily Forecasting

Business Logistics

June 1, 2010

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A daily revision of the forecast of customer demand. It is a challenge that gives salesmen, marketeers and demand planners the shivers. Not so with the Procter & Gamble Company, which initiated the Intelligent Daily Forecasting (IDF) project. Using Terra Technology’s Demand Sensing (DS) solution, P&G generates a new forecast every day.