ConAgra Foods
ConAgra Foods is one of North America's leading food companies, with brands in 97 percent of America’s households and annual revenues exceeding $12 billion in 2011. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods sells nearly 13 million packages of food products each day, including 3 million frozen food packages. The company employs more than 24,000 people.
ConAgra Foods selected Terra's Multi-Enterprise Demand Sensing (MDS) solution to reduce inventory and improve customer service. The solution enables ConAgra Foods to shape demand to deliver superior customer service and help reduce forecast error up to 40 percent.
ConAgra Foods Masters Demand Sensing
“ConAgra Foods selected Terra Technology's Multi-Enterprise Demand Sensing solution to improve short-term forecast accuracy, reduce inventory and improve cash flow. MDS will help enable us to more capably predict changes in consumer behavior, helping us reduce safety stock by up to 15 percent and reduce costs in our supply chain.”
