Videos & Webcasts

CGT Webinar: P&G Case Study: Demand Driven Planning Drives Results

Procter & Gamble Case Study: Demand-Driven Planning Drives Results

Date: February 15, 2007

Speakers:
Dick Clark, Associate Director, Demand Planning, Procter & Gamble
Lora Cecere, Research Director, AMR Research
Robert F. Byrne, President and CEO, Terra Technology

Description
Procter & Gamble is a recognized leader in the adoption of the demand-driven supply chain. Please join CGT and Dick Clark, associate director, demand planning for Procter & Gamble and Lora Cecere, research director, consumer products for AMR Research as they discuss why being demand-driven doesn’t mean the end of forecasting. Dick will also explain how demand-sensing software from Terra Technology has cut forecast error at P&G by more than 30%.

Listen to the recorded webinar