Videos & Webcasts

CGT Webinar: Demand Sensing and Inventory Optimization Go Global at Unilever

Event status: Listen to the recorded webinar
Date and time: Wednesday, September 29, 2010
11:00 am ET
Program: Consumer Goods Technology webCONNECTIONseries
Panelist(s) Info: Moderator:
Kara Romanow
Executive Editor, CGT

Panelists:
Doug Sloan
Director of Supply Chain Operations, Unilever North America

Robert F. Byrne
CEO, Terra Technology
Duration: 1 hour
Description: With 400 brands spanning 14 categories of home, personal care and food products, Unilever is one of the world’s largest consumer products goods companies. While major CPG companies tend to focus on either food or personal care, Unilever has large operations in both areas which create different supply chain challenges.

Recent volatility has placed a premium on understanding consumer preferences and Unilever recognized that more accurate demand signals can positively impact customer service, drive down inventory levels and reduce costs. Unilever U.S. implemented Terra Technology’s Demand Sensing and is in the process of implementing Multi-Enterprise Inventory Optimization as part of their journey to become more demand-driven.

The successful U.S. implementation has reduced Unilever’s forecast error, improved inventory planning, decreased expediting costs and reduced safety stocks. Based on these results, Unilever is implementing Demand Sensing and Multi-Enterprise Inventory Optimization globally.

Join this Consumer Goods Technology webcast and hear from Doug Sloan, Unilever North America’s Director of Supply Chain Operations as he describes Unilever’s journey to becoming a demand-driven organization.

Doug is joined by Terra Technology CEO and Demand Sensing pioneer Robert F. Byrne, and Consumer Goods Technology Executive Editor Kara Romanow as they discuss this leading edge approach to supply chain.


Sponsored by: Terra Technology