Case Study: P&G Uses Demand Sensing
Case Study: P&G Uses Demand Sensing to Produce Products Only When It Needs Them
Gartner, Inc.
Analyst: Steven Steutermann
Reference ID: G00210149
June 8, 2011
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P&G uses demand sensing to delight customers, improve supply chain performance and create value with trading partners.
"In an age where demand volatility remains high and companies have struggled to predict demand during economic uncertainty, the larger risk may be the inability to sense the upturn. Companies with the ability to sense and respond to demand using downstream data are best suited to meet the inevitable surge and capture upside revenue, while managing inventories to acceptable levels."