Press Releases

Campbell Soup to Share Success of Demand-Driven Initiatives at the IBF Latin American Supply Chain Forecasting & Planning Conference

November 17, 2008

Campbell Soup to Share Success of Demand-Driven Initiatives at the IBF Latin American Supply Chain Forecasting & Planning Conference

Norwalk, Conn., November 17, 2008 – Terra Technology (www.terratechnology.com), the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that Cesar Felix, supply chain and operations director of Campbell Soup Mexico, will present, "Demand sensing enables DDSN and S&OP improvements at Campbell Soup" at the IBF Supply Chain Forecasting & Planning Conference: Latin America Experiences on Tuesday, November 25, 2008 at 9:00 AM. The Institute of Business Forecasting & Planning (IBF) is recognized worldwide as the premier full-service provider of forecasting and planning services. Campbell Soup implemented Terra’s Demand Sensing and Inventory Optimization solutions in 2004 and has realized significant results.

Cesar will discuss the steps Campbell’s has taken on the journey to implementing a demand-driven supply network, including transforming the planning organization, re-implementing existing planning systems, introducing an S&OP process and implementing innovative Demand Sensing and Inventory Optimization solutions. With Terra’s solutions, Campbell Soup has decreased safety stock 20 percent and saved $20 million in inventory.

Commenting on the upcoming presentation, Robert F. Byrne, president and CEO of Terra Technology, said, "Campbell Soup implemented Terra’s Demand Sensing and Inventory Optimization solutions to improve production planning, decrease inventory and cut manufacturing costs. Campbell’s demand-driven initiatives have enabled tremendous financial benefits to the company while improving service levels."

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Three of the five largest consumer packaged goods companies, and some of the world's best-known brands, rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call 203-847-4007 x111.