Campbell Soup
Campbell’s is the world’s leading maker of soup, selling a total of almost 2 billion cans of soup every year, accounting for more than 60 percent of the U.S. wet soup market. Campbell’s most popular soups include Chicken Noodle, Tomato and Cream of Mushroom, which are among the top 10 food items sold in grocery stores every week. Each year, nearly 100 million U.S. households, or more than 80 percent of all U.S. households, purchase Campbell’s soups and keep an average stock of six cans in their pantries at all times.
Cutting Forecast Error in Half for Campbell Soup
"By accurately predicting demand, Terra’s solution helps stabilize our production schedules, reduce safety stock and improve service levels.“
"The implementation of Terra's Demand Sensing solution has been an unquestioned success within our company. Because of this implementation, Campbell has been able to dramatically improve our forecast accuracy. These efforts have resulted in improved customer service and stabilized production schedules."
"What these algorithms do is really focus in on the short term. They take the information that we have and work with it. Then, if we integrate it into our execution systems, we will have immediate visibility on the shop floor every day when we run our batch. So that is where we have applied it. That is the 50 percent improvement in forecast accuracy. And that 50 percent includes a lot of new product launches last year, so the tool has performed extremely well."
