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Beyond Average

European Supply Chain Management

April 1, 2010

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As the recession wave surged through the industry, it seemed to bring with it a stream of reactions from businesses – some acted with a knee-jerk, some rolled over, but most took the ‘opportunity’ to look deeper into the organisation and address issues that have gone unnoticed while the sun shone. This was a necessary step to ensure that the economic turmoil did not cripple their businesses more than it already had. Time and time again, these companies realised the issues that needed addressing seem to involve inventory. The crisis successfully showed up the flaws in their current system and it didn’t take long to recognise that they had either forecast too high a demand or underestimated it significantly. They were in desperate need of help to keep their heads above water; and for some of the giants in the industry, that help came in the shape of Terra Technology.