Videos & Webcasts

Supply Chain Brain Interview: Using Demand Sensing to Boost Forecast Accuracy

Event status:	Watch the video (Requires media site registration to view)
Interview:	SupplyChainBrain’s editor Robert Bowman sat down with Terra Technology CEO Robert F. Byrne during the 2011 CSCMP global conference in Philadelphia.
Date and time:	October 3, 2011
Duration:	8:20 minutes
Featured issues:	Key findings from the 2011 Forecasting Performance Benchmark Study How Demand Sensing differs from conventional forecasting Impact of Demand Sensing on the consumer goods industry S&OP process, lean management strategies, and sustainability strategies Learn more about Terra’s annual benchmark research on consumer goods supply chain forecasting.